Sam Zussman is Chief Executive Officer of BSE Global, overseeing the business operations and growth strategy for the NBA’s Brooklyn Nets, WNBA’s New York Liberty, Barclays Center, and other properties. He also serves as an Alternate Governor for the Brooklyn Nets.
A widely respected leader in sports, media, and entertainment, Sam previously spent 16 years with IMG/Endeavor, where he led global event divisions and represented marquee clients like Wimbledon, the Premier League, and UFC. Earlier, he served as President of IMG Performance, transforming IMG Academy into a world-renowned academic-athletic institution. He began his career at McKinsey & Company.
Sam holds a B.A. and J.D. from Tel Aviv University and an M.B.A. from Stanford University.
Today, he proudly serves as Chairman of Friends of Irgun Nechei Zahal, leading efforts in the U.S. to support Israel’s wounded warriors and their families.
